There are so many social media platforms. It can start to get really confusing for legal nurse consultants trying to use social media for their business. The top social media channels for businesses are Facebook, Twitter, LinkedIn and YouTube.

In this edition of Iyer’s Insights. In Pat shares tips about the first 3. Be sure to listen to Gil Asakawa in LNP 104. Gil works with AARP to highlight the topics of interest to Asian Americans and shared his take on social media platforms.

Listen in as Pat Iyer chats about these points:

• If you want to reach younger attorneys, you should be on Instagram and Snapchat
• How Facebook definitely has the most engaged user base with people logging on and off several times a day
• 46% of adults who are online who have graduated from college are using LinkedIn
• Social media best practices. How to stand apart from the crowd
• The 8 social media best practices

Your presenter

Patricia Iyer has been a legal nurse consultant since 1987 when she first began reviewing cases as an expert witness. She achieved national prominence through her texts and many contributions to the legal nurse consulting field. She was the chief editor of Legal Nurse Consulting Principles and Practices, Second Edition, the core curriculum for legal nurse consulting. She completed 5 years on the Board of Directors of the American Association of Legal Nurse Consultants including a term as president.

The post LNP 105 What Social Media Platforms Should You Be On? appeared first on Legal Nurse Podcasts.

Gil is also a consultant for AARP’s Asian American Pacific Islander marketing team. He manages the social media outreach for this group. He has also managed the DenverPost.com, serving as the manager of Audience Development for Media News Group and managing editor for Advance Newspapers National Digital Operations.

Listen in as Pat Iyer and Carolyn Gil Asakawa chat about these points

• Why Facebook reflects the real world now in terms of the mix of people
• How AARP is involved in senior care and elderly issues
• The use of social platforms for people who are in the baby boomer population
• Social media platforms that are most useful for legal nurse consultants who are business owners looking to connect with attorneys
• Significant changes at Linkedin
• Why you should build a community
• How social media can become your worst enemy

Related Product: Social Media for Legal Professionals ​

Get this essential resource to help LNCs make sense of social media. Pat Iyer wrote a book specifically to address the power of social media in helping LNCs attract clients. You’ll use it to discover how to use common social media platforms so you can decide where to more effectively invest your time.

What We Cover

• Chapter 1: Introduction to Social Media
• Chapter 2: Relationship Marketing
• Chapter 3: Facebook
• Chapter 4: Marketing with Twitter
• Chapter 5: LinkedIn
• Chapter 6: Websites and Blogs
• Chapter 7: Branding Chapter 8: Video Marketing for Legal Professionals

Get this book at a 25% discount by using the coupon code of Listened in the shopping cart. Use this link for ordering: ​http://lnc.tips/socialbook

Your presenter

Gil Asakawa has worked in online media since 1996, managing content for AOL and a succession of startups and news media companies. He’s currently Manager of Student Media at the University of Colorado’s Journalism and Mass Communication program, and a consultant for AARP’s Asian American Pacific Islander (AAPI) marketing team, managing AARP’s AAPI online media outreach. He has managed DenverPost.com, served as Manager of Audience Development for MediaNews Group and Managing Editor for Advance Newspapers’ national digital operations. He started his journalism career at Denver’s alternative newsweekly Westword, and was entertainment editor and art critic for the Colorado Springs Gazette.

The post LNP 104 – The Magic of Social Media for Attracting Clients – Gil Asakawa appeared first on Legal Nurse Podcasts.

In this issue of Iyer’s Insights I share how having a systematic way to approach preparation for an attorney trade show will ensure you are well-organized. For example, one time I got half way to an exhibiting site in Atlantic City about 2.5 hours from my office. I stopped to pick up a legal nurse consultant who was my employee. When I casually looked in the back of the car there was no display unit! My office staff, who packed my car for me, forgot to put it in. After that we created a checklist. I required my staff to use it before every exhibiting experience.

Listen in as Pat Iyer chats about these points:

• Pat’s systematic way to approach preparation for an attorney trade show
• how to make sure you have plenty of time to set up so you are not feeling pressured
• Why it’s important to know what type of help there’s going to be at the other end
• Don’t bring more than you can store to an attorney trade show because you don’t want to have a bunch of boxes sitting in your booth
• Why people generally don’t want to breach a barrier in order to talk to youin your booth
• Why you should have an open area where people can stand and talk

Related Product: ​How to Profit From Trade Shows: Secrets of Success

Don’t sign up to have a booth at an attorney trade show without knowing how to fully take advantage of this marketing opportunity. We’ll show you how to be prepared, confidently interact with prospects and quickly follow-up to seal the deal. Take advantage of the chance to learn secrets of trade show exhibiting. Sign up for our on demand course, ​How to Profit From Trade Shows: Secrets of Success ​.

Sign up for this on demand online training at this link: ​http://lnc.tips/tradeshows

Get 25% Off this product by using the code Listened in the promo box at checkout!

Your presenter

Pat Iyer prepared this edition of Iyer’s Insights. Pat began exhibiting at attorney trade shows in the early 1990s. She created a highly successful legal nurse consulting business in 1989.

Check out the webinars, teleseminars, courses and books at legalnursebusiness.com. Expand your LNC skills with our resources.

Explore coaching with Pat Iyer at LNCAcademy.com to get more clients, make more money and avoid expensive mistakes.

Invest in the monthly webinars at LNCCEU.com for 2 webinars each month designed to deepen your knowledge and skills.

The post LNP 95- Preparation for an Attorney Trade Show: Key to Success appeared first on Legal Nurse Podcasts.

She helps her clients look at the bigger vision of their business so that they can plan for growth and implement their creative genius in a way that makes them stand out from the crowd, create a loyal following and feel good about their business.

Listen in as Pat Iyer and Abigail Tiefenthaler chat about these points:

• The two ways to gain presence exhibiting at a conference or a convention
• How to identify the right conferences to go to
• Why it’s essential to understand your goal for either attending or exhibiting at that conference.
• Why it’s a great point to be crystal clear on who’s in the audience before you make a commitment
• The secret reason why a prolonged conversation with an attorney actually can cost you other opportunities
• Why it’s really important to understand that people are wanting to work with business owners they can do ​business ​ with

Related Product: ​How to Profit From Trade Shows: Secrets of Success

Don’t sign up to have a booth at a trade show without knowing how to fully take advantage of this exhibiting opportunity. We’ll show you how to be prepared, confidently interact with prospects and quickly follow-up to seal the deal. Take advantage of the chance to learn secrets of trade show exhibiting. Sign up for our on demand course, ​How to Profit From Trade Shows: Secrets of Success​.

Sign up for this on demand online training at this link: ​http://lnc.tips/tradeshows.

Get 25% Off this product by using the code Listened in the promo box at checkout!

Your presenter

The daughter of a “Mad Man”, Abigail Tiefenthaler has 30+ years of branding and marketing experience, including 15 years in corporate America, and 19 years as an entrepreneur running a business that put her in the top 5% of her industry. Abigail understands how critical it is to use marketing for the heavy lifting it is designed to do.

Her objective is simple, build the right brand and then simplify the marketing process to eliminate overwhelm and confusion. She’s the co-founder of a women’s networking group that teaches and inspires women entrepreneurs to create a thriving a community. She’s a partner of an online community for women in direct sales. And, she’s been a SCORE mentor. She understands the entrepreneurial journey!

On a personal note, Abigail loves traveling with her nurse husband of 26 years, and spending time with her college age daughters. She enjoys entertaining and making her guests feel welcomed in her home.

Check out the webinars, teleseminars, courses and books at legalnursebusiness.com. Expand your LNC skills with our resources.

Explore coaching with Pat Iyer at LNCAcademy.com to get more clients, make more money and avoid expensive mistakes.

Invest in the monthly webinars at LNCCEU.com for 2 webinars each month designed to deepen your knowledge and skills.

The post LNP 94 – Meet the Woman Who Has Been Exhibiting Since She Was 5-Years-Old – Abigail Tiefenthaler appeared first on Legal Nurse Podcasts.

Listen in as Pat Iyer chats about these points:

• Why is it crucial that you have a well-designed legal nurse consulting website
• How do you get an LNC website?
• What do you do with a website to market your business
• How do you harness this valuable workhorse to gain clients?

Related Product: How to Get More Clients: Marketing Secrets for LNCs.

You don’t have to figure all out all of the details of an LNC website on your own. One of my newest books ramps up your knowledge of online marketing with 9 chapters on using websites and social media to draw clients to you. The chapters on websites will help you take the steps needed to build your own business. Some of the chapters include

• Why You Need a Website
• The Critical Importance of Websites
• the Wonderful WordPress Websites for LNCs
• Attracting Prospects to Your Website, and
• Secrets of Driving Traffic to Your Website

Get your copy at http://lnc.tips/Creatingseries

Get 25% Off this product by using the code Listened in the promo box at checkout!

Your presenter

Pat Iyer prepared this edition of Iyer’s Insights. Pat started her first LNC website in 1995, making her one of the first people to have an LNC website. She created a highly successful legal nurse consulting business in 1989.

Get a 25% discount by using the code Listened in the coupon box during check out.
Check out the webinars, teleseminars, courses and books at legalnursebusiness.com. Expand your LNC skills with our resources.

Explore coaching with Pat Iyer at LNCAcademy.com to get more clients, make more money and avoid expensive mistakes.

Invest in the monthly webinars at LNCCEU.com for 2 webinars each month designed to deepen your knowledge and skills.

The post LNP 91 – Do You Need an LNC Website? Only if You Want Business appeared first on Legal Nurse Podcasts.

Tim is an expert in digital transformation, customer experience and marketing strategy. His recent efforts include helping clients develop detailed content strategies and improved onsite customer service offerings.

Listen in as Pat Iyer and Tim Peter chat about these points:

• How to stay on top of digital trends for LNCs to make sure that you’re actually focused in the right areas
• The core principles of being aware of your customers’ needs
• How to make to make sure people find your website
• What you need to know about “Search Engine Optimization”
• How Google evaluates the quality of the content on your website

Related Product: How to Get More Clients: Marketing Secrets for LNCs

You don’t have to figure all out all of the details of digital trends for LNCs on your own. One of my newest books ramps up your knowledge of online marketing with 9 chapters on using websites and social media to draw clients to you. The chapters on websites will help you take the steps needed to build your own business. Some of the chapters include

• Why You Need a Website
• The Critical Importance of Websites
• the Wonderful WordPress Websites for LNCs
• Attracting Prospects to Your Website, and
• Secrets of Driving Traffic to Your Website

Get your copy at http://lnc.tips/Creatingseries

Get 25% Off this product by using the code Listened in the promo box at checkout!

Your presenter

Tim Peter works with Fortune 500 leaders, SMB’s, and startups alike to deliver innovative, effective e-commerce, digital marketing, and online customer service initiatives. An expert in digital transformation, customer experience, and marketing strategy, Tim creates comprehensive marketing and customer services solutions for client needs.

Check out the webinars, teleseminars, courses and books at legalnursebusiness.com. Expand your LNC skills with our resources.

Explore coaching with Pat Iyer at LNCAcademy.com to get more clients, make more money and avoid expensive mistakes.

Invest in the monthly webinars at LNCCEU.com for 2 webinars each month designed to deepen your knowledge and skills.

The post LNP 90 – Digital Trends for LNCs – How to Stay on Top – with Tim Peter appeared first on Legal Nurse Podcasts.

You’ve spent a lot of money and time getting ready to exhibit at a conference. Don’t waste your money by decreasing your effectiveness. Here are 13 tips for exhibiting at attorney conferences.

Listen in as Pat Iyer chats about these points:

• The 13 tips for exhibiting at attorney conferences.
• Why you should always be alert and look ready to start a conversation at an exhibit,
• Why you should rapidly follow up with attorneys who have a case
• The amusing story of Marianne’s shoes (but not so amusing to her)
• Lessons learned from Marianne’s shoe debacle

Related Product

How to Profit from Trade Shows – Secrets of Success

How interested are you in a technique that gets you directly in front of an attorney who could hire you – without being blocked by the attorney’s staff? As a legal nurse consultant looking at attorney trade shows as a cost-effective toolyou’ll be glad to know we’ve got good news for you! ​Hiett Ives ​and ​Pat Iyer ​teamed up to create a unique course that will help you:

• Focus​ your primary services to your audience
• Develop your show specific dialogue
• Plan and schedule your post event follow up

What We Covered

• Secret #1:​How to​ quickly capture ​ attorneys’ attentions to draw them into your booth
• Secret #2:​How to make a brief conversation at your booth turn into a lifelong client
• Secret #3:How to turn a business card into a ​successful sale

Sign up for this on demand online training at this link:​http://lnc.tips/tradeshows and discover tips for exhibiting at attorney conferences.

Get a 25% discount on this training by using the word Listened in the coupon box during checkout.

Your Presenter:

Pat Iyer MSN RN LNCC built a successful legal nurse consulting business which she was able to sell. This is an unusual feat in a services business. Pat built her business by exhibiting and shares herbest experiences and tips with you in this podcast.

Check out the webinars, teleseminars, courses and books at legalnursebusiness.com. Expand your LNC skills with our resources.

Explore mentorship with Pat Iyer at LNCAcademy.com to get more clients, make more money and avoid expensive mistakes. Pat is a trusted advisor to LNCs.

Join us for monthly online trainings at LNCCEU.com for 2 trainings each month designed to deepen your knowledge and skills.

The post LNP 85 – Top 13 Tips for Exhibiting at Attorney Conferences appeared first on Legal Nurse Podcasts.

Hiett works with people in diverse industries covering gasoline petroleum industry, food services, banks and phone companies. He presented a course for me in 2016 on “How to Profit from Trade Shows”.

Listen in as Pat Iyer and Hiett Ives chat about these points:

• How Hiett got started in this very interesting niche of helping companies with trade shows
• At what stage should a legal nurse consultant become involved in exhibiting
• Why Hiett does not allow his clients to offer more than three giveaways at a trade show
• What are the interpersonal demands on somebody who’s exhibiting
• How to ask open-ended question that are geared to requiring the person you’re talking to as one of the qualified leads
• What are the myths about exhibiting
• Why the faster you can follow-up with leads the better
• The top tip, trick or a secret that will make a difference in being effective when exhibiting

Related Product

How to Profit from Trade Shows – Secrets of Success

Before We Get Started Helping You Discover How to Profit from Trade Shows

How interested are you in a technique that gets you directly in front of an attorney who could hire you – without being blocked by the attorney’s staff? As a legal nurse consultant looking at attorney trade shows as a cost-effective toolyou’ll be glad to knowwe’ve got good news for you! ​Hiett Ives ​and ​Pat Iyer ​teamed up to create a unique course that will help you:

• Focus​ your primary services to your audience
• Develop your show specific dialogue
• Plan and schedule your post event follow up

What We Covered

• Secret #1:​ How to​ quickly capture ​ attorneys’ attentions to draw them into your booth
• Secret #2:​How to make a a brief conversation at your booth turn into a lifelong client
• Secret#3: How to turn a business card into a ​successful sale

Sign up for this on demand online training at this link:​http://lnc.tips/tradeshows. Discover how to identify qualified leads and much more.

Get a 25% discount on this training by using the word Listened in the coupon box during checkout.

Your Presenter:

Hiett Ives is a resource, dating back nearly three decades, for companies searching for trade show success. He is a effective leadership and implementation authority in:
• B2B corporate marketing and trade show management
• “Time Sensitive”, quick turnaround project management implementation
• Writing and editing, from critical C level communications to basic manuals and brochures.

His Show Dynamics’ clients are guaranteed qualified leads from their participation in B2B trade shows in any industry vertical, domestic and/or international.

Check out the webinars, teleseminars, courses and books at legalnursebusiness.com. Expand your LNC skills with our resources.

Explore mentorship with Pat Iyer at LNCAcademy.com to get more clients, make more money and avoid expensive mistakes. Pat is a trusted advisor to LNCs.

Join us for monthly online trainings at LNCCEU.com for 2 trainings each month designed to deepen your knowledge and skills.

The post LNP 84 – How to Get Qualified Leads from Attorney Trade Shows – Hiett Ives appeared first on Legal Nurse Podcasts.

“Hire me! These are my services!” Pat sees too many legal nurse consulting websites that all say the same thing. They are not describing their unique legal nurse consulting value.

In this podcast Pat exposes the language from an LNC whose site comes up on the 4th page of Google. This is a great placement, because it is the first LNC website I found after all of the ones that market legal nurse consulting preparation programs or employment opportunities. But the owner has squandered her real estate.

Listen in as Pat Iyer chats about these points:

• How to be unique in describing your legal nurse consulting value
• How to explain how your features ​benefit ​the attorney.
• Why you should design your Legal Nurse Consulting marketing materials with benefits in mind
• What steps to take when designing your legal nurse consulting marketing materials:
• How to improve your marketing letters to attorneys
• Why you should focus on the needs of your prospect

Related Product

How to Get More Cases: Sales Secrets for Legal Nurse Consultants 

Marketing brings the attorney to your door. Sales enables you to bring the case through your door. Your ability as a legal nurse consultant to fine tune your sales approach makes the difference between success and failure. In this 2017 book by Pat Iyer, you’ll discover how your personality affects sales. You’ll get concrete tips for how to successfully sell to attorneys and describing your legal nurse consulting value. Discover secrets of warming up cold prospects. ​

Use the tips in the chapter on successful sales presentations to get ready for and ace a meeting with an attorney who is considering hiring you to work on a case. Lastly, you will get tips for closing the sale.

This book is specifically geared to helping legal nurse consultants bring in more cases.

Order at ​http://lnc.tips/Creatingseries

Get a 25% discount on this training by using the word Listened in the coupon box during checkout

Your Presenter:

Pat Iyer MSN RN LNCC built a successful legal nurse consulting business which she was able to sell. This is an unusual feat in a services business. She has cracked the code for being able to articulate legal nurse consulting value.

Check out the webinars, teleseminars, courses and books at legalnursebusiness.com. Expand your LNC skills with our resources.

Explore mentorship with Pat Iyer at LNCAcademy.com to get more clients, make more money and avoid expensive mistakes. Pat is a trusted advisor to LNCs.

Join us for monthly online trainings at LNCCEU.com for 2 trainings each month designed to deepen your knowledge and skills.

The post LNP 81 – How Do You Describe Your Legal Nurse Consulting Value? appeared first on Legal Nurse Podcasts.

Tiji Thomas is an extremely fortunate person. He has experience that will help you make selling to attorneys effortless. He’s been around successful people all of his life and he has found great models to emulate who have given him a platform for success. He is originally from Philadelphia and lives in Houston. He has degrees in math and engineering, but has been attracted to sales and the selling process his entire life.

In the 12 years that he spent before going online he has produced over $150 million in revenues for the corporate company that he used to work for. He has produced multiple millions in annual revenues using the same system that he teaches students today.

Listen in as Pat Iyer and Tiji Thomas chat about these points:

• How Tijji went from math and engineering into sales
• His style of teaching called the Socratic Method of teaching.
• Tips for discovering how to go about selling to attorneys.
• Knowing how to approach people in the way that you want to be approached?
• Why it’s about asking the right questions at the right time and getting people involved
• Are cold letters, the cold visits or the cold phone calls working?
• What arelumpy campaigns and lumpy mail?
• Are being a nice person and an effective salesperson incompatible?
• Tiji’s specific 4 Step process for achieving a MBO, “Mutually Beneficial Outcome”

Related Product

How to Get More Cases: Sales Secrets for Legal Nurse Consultants

Marketing brings the attorney to your door. Sales enables you to bring the case through your door. Your ability as a legal nurse consultant to fine tune your sales approach makes the difference between success and failure. In this 2017 book by Pat Iyer, you’ll discover how your personality affects sales. You’ll get concrete tips for selling to attorneys. Discover secrets of warming up cold prospects. ​

Use the tips in the chapter on successful sales presentations to get ready for and ace a meeting with an attorney who is considering hiring you to work on a case. Lastly, you will get tips for closing the sale. This book is specifically geared to helping legal nurse consultants bring in more cases.

Order at ​http://lnc.tips/Creatingseries

Get a 25% discount on this training by using the word Listenedin the coupon box during checkout

Your Presenter:

Tiji has produced multiple millions in annual revenues using the same system that he teaches his students today.

Selling to attorneys is a lot easier when you understand the sales process and the psychology in dealing with your future customers or partners.

He teaches immediately actionable & implementable strategies, including having the proper mindset, that show people how to go from floundering in sales to finding success using a question and integrity based approach to phone sales.

Check out the webinars, teleseminars, courses and books at legalnursebusiness.com. Expand your LNC skills with our resources.

Explore mentorship with Pat Iyer at LNCAcademy.com to get more clients, make more money and avoid expensive mistakes. Pat is a trusted advisor to LNCs.

Join us for monthly online trainings at LNCCEU.com for 2 trainings each month designed to deepen your knowledge and skills.

The post LNP 80 – How to Make Selling to Attorneys Effortless – Tiji Thomas appeared first on Legal Nurse Podcasts.