LNP 62 – Public Relations: Creating Strategic Communications – Sandy Lawrence

Sandy Lawrence is an expert in public relations. She is a people person who works passionately to help take her client’s message to the world and help them break through, get noticed and be known. Her PR skills are available to anyone who needs a truly perceptive public relations expert.

She’s an international speaker, best-selling author and the creator of do-it-yourself PR programs. Sandy is the founder and CEO of Perceptive Public Relations.

Listen in as Pat Iyer and Sandy Lawrence chat about these points:

  • What is a publicist?
  • Why would the media be interested in you?
  • What is public relations?
  • How has the publicity market changed in the last 15 years?
  • What role do press releases play today?
  • Why is doing research and knowing exactly what’s trending important?
  • What are tips for using social media to build a business?

Related Product

woman with laptopHow to Get All the Clients You Want

Watch our on demand 9 hour course to get a thorough grounding in what you need to do to market your business. This course is presented by marketing experts and moderated by Pat Iyer.


  1. You’ll learn and retain more in the six sessions (9 hours) than you can imagine. Our instructors understand what you need and how to get you there in the minimum amount of time. Drawing on their experience writing, coaching, consulting and teaching about their areas of expertise, they will give you the essentials.
  2. You’ll get the ability to review the course over and over. Not only will your head be filled with useful information at the end of each session, you’ll be able to watch the replays and review the transcripts whenever you want.
  3. You’ll receive great resource material. The bonuses will enhance your knowledge and give you terrific tools to use as you apply what you’ve learned. Get tools, checklists, tips, worksheets, scripts, and a sample fee agreement.
  4. You’ll learn skills and techniques you can use immediately. The course is not full of dry theory; it is a fast paced, comprehensive way to learn practical, useful information. You’ll find out how to overcome your fears, anticipate traps, and step up your marketing. Pat selected the instructors for more than just their great speaking skills – they were chosen for their real world experience and practical knowledge.
  5. You’ll increase your marketing abilities. Learn how to map out a marketing plan, carry it out, close sales, overcome objections, interpret body language, determine what to have on an LNC website, and give your clients such wonderful service that they’d be foolish to go elsewhere.
  6. You’ll be able to earn 9 nursing contact hours. The option of contact hours for relicensure or recertification can be obtained for a nominal fee of $15.

Get all the details here, and save 25% by adding the code Listened in the shopping cart.




Your Presenter:

Sandy Lawrence is the Founder and CEO of Perceptive Public Relations. She has received awards for being #17 in Houston’s Top Social Media Influencers and listed in the Houston Business Journal’s Top 25 Public Relations firms. Sandy is the author of Do It Yourself PR Guide and Soar 2 Success in Marketing: 58 Tips to Getting the Word out and Growing your Business. Sandy’s story, “From Sandra to Sandy and Beyond” was one of the chapters in Share Your Message with the World, Volumes I and II.

Check out the webinars, teleseminars, courses and books at legalnursebusiness.com. Expand your LNC skills with our resources.

Explore coaching with Pat Iyer at LNCAcademy.com to get more clients, make more money and avoid expensive mistakes. Pat is a trusted advisor to LNCs.

Join us for monthly online trainings at LNCCEU.com for 2 trainings each month designed to deepen your knowledge and skills.


No comments yet.

Leave a Reply