LNP 29 – Three Myths about Getting Business – Pat Iyer

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Beware of these 3 myths about getting business. You want to grow your legal nurse consulting business. You look for answers as to how to get more attorney clients. These myths will trap you and leave you waiting for a silent phone to ring.

Listen in as Pat Iyer chats about these points in this week’s Iyer’s Insights:

• Myth #1: I have a great clinical background as a nurse. Just because I understand health care, I will get more business as an LNC.
• Myth #2: I have a great website. People will find my legal nurse consulting business. This is one of the greatest myths about getting business.
• Myth #3: If it is not broken, don’t fix it.
• What creates marketing challenges for legal nurse consultants?
• How can LNCs counter the claim by attorneys that they don’t need LNCs because paralegals are much cheaper?
• Are you really convinced that what you know is of value to an attorney?
• Do you have to be working clinically to be valuable as an expert? If you have years of experience, and good education, will this substitute for not working in your field?

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Your Presenter

Pat Iyer MSN RN LNCC built a successful legal nurse consulting business by knowing how to sell services to attorneys. She has heard many LNCs express belief in the myths about getting business.

Check out the webinars, teleseminars, courses and books at legalnursebusiness.com. Expand your LNC skills with our resources.

Explore coaching with Pat Iyer at LNCAcademy.com to get more clients, make more money and avoid expensive mistakes.

Invest in the monthly webinars at LNCCEU.com for 2 webinars each month designed to deepen your knowledge and skills.