Are you using social proof to capture clients? Do you use ethos, pathos and logos to connect with clients? It isn’t often that I get to talk about one of my favorite subjects in college, Greek History. Ethos, pathos and logos make up some of the most commonly used methods of persuasion. Are you using these concepts in your marketing?
Listen in as Pat Iyer chats about these points in this week’s Iyer’s Insights:
- What are ethos, pathos and logos and how do you employ them?
- Why such social proof is a big component of sharing information that will reassure your client
- Which type of testimonials are most credible
- How do you get testimonials? Get over your hesitation.
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- I don’t have any stories.
- Nothing interesting happens to me.
- Why would anyone want to hear my story?
- I don’t know what makes a good story.
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Pat Iyer MSN RN LNCC built a successful legal nurse consulting business. She has gotten lots of social proof in the form of written and video testimonials from clients. Listen to this podcast to find out how she did it.
Check out the webinars, teleseminars, courses and books at legalnursebusiness.com. Expand your LNC skills with our resources.
Explore coaching with Pat Iyer at LNCAcademy.com to get more clients, make more money and avoid expensive mistakes.
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